Garage Living is excited to announce our newest franchise location in Denver, Colorado.
Garage Living of Denver joins our ever-growing network of franchisees in the U.S. and Canada specializing in high-end garage makeovers. The franchisees of Garage Living of Denver are Binh Truong and his wife, Tu Kim Le.
The couple initially became interested in Garage Living while attending the Franchise Expo West-Denver in October 2016. Aaron Cash (Garage Living Franchise Systems President) and Steve Wilkins (Vice President of Franchise Development) met the couple at the expo.
They explained to Binh and Tu the incredible opportunity available to them by joining a premium home improvement franchise.
The call of duty
Binh and Tu were immediately intrigued at the prospect of joining a company catering to the garage organization and storage market, one of the fastest growing home improvement categories. The rapidly growing Denver market also presents lots of opportunities for home improvement companies.
The couple’s plans to explore the business opportunity further would be delayed, however, for a noble reason.
Immediately following the meeting, Binh, who had enlisted in the Colorado National Guard with the support of his family after being drawn to serve his country, was deployed for a year-long tour. Binh’s deployment saw him actively involved in operations fighting ISIS in the Middle East providing satellite communications support.
Planning for the future
The timing of Binh’s deployment was especially challenging, considering Tu was shortly due to give birth to their fourth child. While Binh was overseas, Tu continued raising their four children in Denver and working in her current role as CFO (Chief Financial Officer) of her own franchise business, sporting goods company Reusch USA.
Despite the distance separating them, Tu and Binh also planned their next adventure after his service was completed. The couple reconnected with Wilkins, with the development process including Skype calls from remote locations.
Upon Binh’s return home last September, the development process moved along and Binh and Tu eventually joined the Garage Living family.
Garage Living’s first Veteran franchisee
Binh and Tu see Garage Living of Denver as not just a business opportunity, but an opportunity to support returning Veterans with great jobs. Binh, who takes considerable pride in his military service, plans to hire soldiers formerly under his command and run Garage Living of Denver as a business “owned and operated by Vets”.
Binh’s background working in car sales and home improvement contracting, in addition to his love of cars, are a perfect fit for Garage Living of Denver’s mission of creating spectacular garage spaces.
Tu’s impressive business acumen will be a major asset in helping Binh and other Veterans with Garage Living of Denver’s day-to-day operations. Previously, Tu has worked as a senior accountant for two Denver-area companies and as an accountant for the city and county of Denver, as well as the Denver International Airport.
Welcome to the Garage Living family
We are extremely pleased to be welcoming Binh and Tu to the Garage Living family.
“The passion, work ethic, sacrifice, and commitment to success that they both have demonstrated in their careers, military service, and family life make them ideal franchise partners and we are very excited to get started”, says Cash.